You're Starting to Illinois Me | Rivalry Hoodies, Sweatshirts & Tees

Wear the Rivalry

Premium sports rivalry t-shirts, sweatshirts, hoodies and gameday gear for Wisconsin and Midwest fans.

Live it

Breesse Madtown Hoodie in Madison Wisconsin gameday colors

Breese Madtown Hoodie - Madison Wisconsin Rivalry Hoodie

$54.00

Sweep Pennant Hoodie baseball rivalry sweatshirt in Wisconsin game day colors

Sweep Pennant Hoodie - Wisconsin vs Illinois Baseball Rivalry Hoodie

$54.00

The Sweep baseball rivalry t-shirt in Wisconsin game day colors

The Sweep - Wisconsin vs. Illinois Baseball Rivalry Tee

$35.00

The Sweep Pennant Crewneck baseball rivalry sweatshirt in Wisconsin gameday colors

The Sweep Pennant Crewneck - Wisconsin vs. Illinois Baseball Rivalry Sweatshirt

$49.00

The Tundra Tee football rivalry shirt in Wisconsin green and gold colors.

The Tundra Tee - Wisconsin Gameday Football Rivalry Shirt

$35.00

The VarsiTee collegiate style rivalry shirt in Wisconsin gameday colors

The VarsiTee - Wisconsin vs. Illinois Collegiate Rivalry Gameday Shirt

$32.00

Tundra Hoodie football rivalry sweatshirt in Wisconsin green and gold colors

Tundra Hoodie - Wisconsin Gameday Football Rivalry Hoodie

$54.00

Born from the Rivalry

You're Starting to Illinois Me™ was built for the fan who lives and breathes Wisconsin sports — the Packers faithful at Lambeau, the Badgers diehards in Madison and the Brewers legions in Milwaukee. As a family-owned business, we didn't forget our friends in Illinois who live in a house divided either! When we created 'You're Starting to Illinois Me,' we knew it would turn heads. While some search engines and annoying counterfeit sites think we mean 'annoy,' our true fans know exactly what it means! We make premium gameday apparel as bold as the rivalries that define us. Wear the Rivalry.