Our Brand & Trademark
The Story Behind the Phrase
"You're Starting to Illinois Me" is more than a saying — it's a rallying and fun-loving cry for Midwest fans who know what it feels like when outsiders start treading on our turf. Born and raised in Elkhorn, WI, our family-owned regional brand exists to celebrate Midwest pride, loyalty, and game-day culture at its best.
For the full story of where this phrase comes from and what it means, read our blog post here.
The Lambeau Leap Moment
Our brand got its national spotlight when our phrase made it to the big stage — a Lambeau Leap moment that brought "You're Starting to Illinois Me" to a national TV audience and cemented it as the voice of true Wisconsin fandom. That moment is what this brand is built on. Unfortunately, many counterfeit copycats came out of the woodwork trying to seize upon our investment, and we are fighting to get these pirates taken down.
Trademark Notice
YOU'RE STARTING TO ILLINOIS ME™ is a word mark trademark applied for with the United States Patent and Trademark Office (USPTO).
- Serial Number: 50103608
- Status: Trademark Application Pending
- Owner: You're Starting to Illinois Me (Elkhorn, WI)
You can verify the live status of our trademark application directly on the USPTO website:
View USPTO TSDR Status for Serial No. 50103608 →
Intellectual Property & All Rights Reserved
All content, branding, product designs, and the word mark YOU'RE STARTING TO ILLINOIS ME™ are the exclusive intellectual property of this brand. Unauthorized use, reproduction, or imitation of this word mark or any associated branding is strictly prohibited and will be pursued to the fullest extent of the law.
© 2026 You're Starting to Illinois Me™. All Rights Reserved.